. Customer benefit package - walmart versus luxury clothier walmart is no one of the largest retail stores in north america it is considered to be one of the most efficiently run retail business worldwide to compare walmart to luxury retailers has numerous contrasting factors both in goods and services. A customer benefit package (cbp) forms part of the operations management (om) toolkit it involves a clearly defined set of tangible (goods) and intangible (services) features that the customer recognizes, purchase or use.
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Customer benefit package background information: many goods and services are bundled in a certain way to provide value to customers describe the differences in the customer benefit package for the super 8 motel chain versus the cbp for the fairmont hotel chain. Customer benefit package - walmart versus luxury clothier walmart is no one of the largest retail stores in north america it is considered to be one of the most efficiently run retail business worldwide to compare walmart to luxury retailers has numerous contrasting factors both in goods.
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